•  
  •  
 

Abstract

Many factors influence a gambler’s responding with respect to slot machine selection, persistence in playing that machine, and repeated selections of that machine again on subsequent occasions. One potential area of influence over these responses that has received little attention in slot machine gambling research is slot machine branding. In this study, 7 of 8 participants allocated initial responding to a slot machine which was branded with a preferred, rather than non-preferred, theme, even though in some cases experience with payout percentages differed.

Table 2 - Supplemental.docx (21 kB)
Table 2 for Witts, 2016

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.