The field of behavior analysis has been applied to solve many problems facing our society. Differential allocation of behavioral research to certain applied problems has resulted in positive changes in those areas while other areas re-main underserved. Problem and pathological gambling are areas of concern in our society which have been minimally addressed by behavior analysts. Rea-sons for the underrepresentation of research in gambling are discussed and poss-ible solutions to foster a behavioral understanding of and treatment for problem gamblers are presented.



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