The near-miss effect has been repeated documented in the published literature as a variable that impacts gambling behavior. The effect, however, has been almost exclusively studied using slot machines. The present investigation sought to explore the effect of almost winning while playing roulette. When 28 participants were given the opportunity to play roulette and rate the closeness to wins after every trial, ratings varied as a function of numerical value between number bet and number won for most players. These results extend the findings that almost winning (e.g., a near-miss effect) is present for the game of roulette and defines the parameters of such an effect. Implications for the treatment of pathological gamblers are presented.
Dixon, Mark R.
"The Roulette Near-Miss Effect,"
Analysis of Gambling Behavior: Vol. 4
, Article 6.
Available at: https://repository.stcloudstate.edu/agb/vol4/iss1/6