Culminating Project Title
Evaluating Message Framing: How to Sell Behavior-Analytic Data Collection
Date of Award
Culminating Project Type
Applied Behavior Analysis: M.S.
Community Psychology, Counseling and Family Therapy
School of Health and Human Services
Dr. Odessa Luna
Dr. Benjamin Witts
Dr. Michele Traub
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Keywords and Subject Headings
Parental involvement, Participant involvement, Message Framing, Data Collection
With more children getting diagnosed with autism spectrum disorder and the associated challenges they might encounter, it is crucial for behavior analysts to tailor treatments that could bring the maximum benefit to these children. One way to do this is to involve parents in their child’s behavioral support to improve their child’s overall achievement. However, parents might not be willing to participate in behavior-analytic therapy-related activities. One way to increase this involvement might be through message framing. Message framing is an approach where information is presented in a gain or loss framed manner to influence an individual’s action. Hence, the purpose of this study is to examine the effect of message frames (i.e., gain framed, loss framed, and mixed framed) on increasing parents’ and students’ data collection. There were no clear outcomes on the effectiveness of message framing for participants’ level of data collection. However, these results might be due to a range of variables, which are reviewed and discussed. This preliminary study in message framing opens up avenues of exploration when convincing stakeholders to be involved in a client’s therapy.
Lee, Eva, "Evaluating Message Framing: How to Sell Behavior-Analytic Data Collection" (2022). Culminating Projects in Community Psychology, Counseling and Family Therapy. 93.