Document Type

Research Study

Publication Date

4-1-2021

Abstract

This report is a summation of results from fall summer 2019, fall 2019, and winter 2020 St. Cloud Metro Area Visitor Profile Surveys.

In 2019, the St. Cloud City Hall, St. Cloud Area Convention and Visitor Bureau, and Retired and Senior Volunteer Program (RSVP) contracted with St. Cloud State University School of Public Affairs, Geography & Planning Department, and the Hospitality and Tourism Program to conduct a visitor profile survey from summer 2019 to spring 2020. Spring 2020 area events and airport travel were suspended due to COVID-19, thus concluding the study. Therefore, the fourth seasonal report could not be issued. Therefore, the fourth seasonal report could not be issued.

The purpose of this project was to better understand visitor's travel experience in the St. Cloud Metro area and to profile visitors based on their characteristics. The findings of this project will assist with destination planning, marketing and offer a better destination experience for those who visit the St. Cloud Metro area in the future.

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