The amount of risk an individual is willing to take may be a function of the amount of work required to earn the item that is risked. Twenty-four competitive basketball players were recruited and randomly assigned to one of three groups each representing either a low, moderate, or high work requirement to earn points. Participants were then given shots of varying point values and degrees of difficulty in which to wager points. Results indicate participants who were given a low response effort to gain points took significantly more risk as evidenced by choosing shots with the least probability of success. Those that were required to earn their points took significantly less risk evidenced by choosing shots with the highest probability of success.
Speelman, Ryan C. and Dixon, Mark R.
"Risk As A Function of Response Effort To Gain Points,"
Analysis of Gambling Behavior: Vol. 8
, Article 2.
Available at: https://repository.stcloudstate.edu/agb/vol8/iss2/2