Date of Award
Culminating Project Type
Sports Management: M.S.
School of Health and Human Services
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License
Keywords and Subject Headings
Collegiate, College Athletics, Sports Impact, Budget, Revenue, Admissions
Collegiate athletics has long been a part of the American university setting. It is difficult to argue that athletics does not have an impact on the overall university. However, there is much debate as to whether the overall impact of collegiate athletics on a university is beneficial, and to what degree. As universities invest resources toward the betterment of athletic programs, it is important to critically analyze whether this is a worthy investment for a university as a whole. This paper provides an analysis of the impact of collegiate athletics on a university, looking primarily at return on investment both financially and in regards to admissions initiatives.
Eickhoff, Chad A., "Impacts of Collegiate Athletics on a University and their Potential Benefit to the overall University" (2014). Culminating Projects in Kinesiology. 16.