The Repository @ St. Cloud State

Open Access Knowledge and Scholarship

Date of Award


Culminating Project Type

Starred Paper

Degree Name

Sports Management: M.S.




School of Health and Human Services

First Advisor

William Hudson

Second Advisor

Edward Ward

Third Advisor

David Bacharach

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

Keywords and Subject Headings

Collegiate, College Athletics, Sports Impact, Budget, Revenue, Admissions


Collegiate athletics has long been a part of the American university setting. It is difficult to argue that athletics does not have an impact on the overall university. However, there is much debate as to whether the overall impact of collegiate athletics on a university is beneficial, and to what degree. As universities invest resources toward the betterment of athletic programs, it is important to critically analyze whether this is a worthy investment for a university as a whole. This paper provides an analysis of the impact of collegiate athletics on a university, looking primarily at return on investment both financially and in regards to admissions initiatives.



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