The Repository @ St. Cloud State

Open Access Knowledge and Scholarship

Date of Award

5-2003

Culminating Project Type

Starred Paper

Department

Mass Communication

College

College of Liberal Arts

First Advisor

Lisa Heinrich

Keywords and Subject Headings

Media, St. Cloud Times, Exposure, Higher Education, Local coverage

Abstract

This study focused on newspaper coverage of higher education and whether or not the St. Cloud Times, a local paper, has a comparable attitude toward higher education as USA Today and The New York Times, both national newspapers. The majority of material for this study was found through secondary research. In addition to the secondary research, an analysis of the St. Cloud Times, USA Today and The New York Times newspapers was conducted by this author to determine if the local and national newspapers have the same coverage (positive, negative, or neutral) regarding higher education topics. The analysis was conducted on newspaper issues from March 17 through April 6, 2003. The results of the research determined whether or not there was a noticeable difference in the two types of newspapers.

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