The Repository @ St. Cloud State

Open Access Knowledge and Scholarship

Date of Award


Culminating Project Type




Degree Name

Educational Administration and Leadership, K-12: Ed.D.


Educational Administration and Higher Education


School of Education

First Advisor

Dr. John Eller

Second Advisor

Dr. David Lund

Third Advisor

Dr. Frances Kayona

Fourth Advisor

Dr. Nathan Rudolph

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Keywords and Subject Headings

school culture, social media, high school, principal, educational influencer


The purpose of this study is to examine the perceptions of high school principals about the impact their use of social media has on school culture. The problem of this study emerges from the lack of empirical research in the field examining the ways in which high school administrators use social media platforms to influence school culture. The urgency in the need for the research is derived from the increased use of social media in education as well as other industry areas. School principals have been using social media for real-time communication and updates, however this study’s focus is on intentional ways high school administrators could potentially influence school culture, creating a more positive, inviting experience for students, families, staff and community members. This qualitative study will employ a phenomenological research design, using semi-structured interviews beginning with six introductory questions and then nine open-ended questions. Participants will be high school principals in the Minneapolis metro area, with at least five hundred followers on a social media platform. The overarching research question guiding this study is, what factors do high school principals consider important while using social media to impact school culture? Results will present school principals’ understanding of using social media professionally and the recommendations suggested for effective implementation.


I would like to thank my family and friends for their support during this process. I would like to especially acknowledge EDAD Cohort 12 and my committee for the encouragement and guidance.



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