The Repository @ St. Cloud State

Open Access Knowledge and Scholarship

Date of Award


Culminating Project Type


Degree Name

English: Rhetoric and Writing: M.A.




College of Liberal Arts

First Advisor

Matthew Barton

Second Advisor

Sharon Cogdill

Third Advisor

Beth Berila

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Keywords and Subject Headings

Social Media, Blogging, Social Media Marketing, Virtual Communities, Internet Trolls



The purpose of this research is to explore the world of blogging and how it can be used to market and establish a publisher’s brand to the specific audience of current and potential authors and readers. While blogging has been a frequent topic in publishing circles, it has only recently emerged as a crucial marketing strategy that companies utilize to promote, strengthen, and progress their brands in various fields. All through this thesis, I will discuss the issues related to any social media advertising agent, analyze how communities are formed online and the advantage of doing so, the many ways blogging is used by publishers, and the best practices to ensure their blogs are not only sustainable but safe and successful in improving their brand and reputation.



I would like to thank my committee for their insights and encouragement during this academic year. Their patience during the most critical and grueling moments has helped make this process comfortable and all the more rewarding.

I would like to dedicate this thesis to my unconditional family—for their love and care. They have supported and fortified my academic endeavors, even when I was unsure of my abilities. And for their reassurance, I am truly grateful. I feel honored to graduate from St. Cloud State University and share this thesis with you all.