Culminating Project Title
Date of Award
Culminating Project Type
English: Rhetoric and Writing: M.A.
College of Liberal Arts
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Keywords and Subject Headings
Social Media, Blogging, Social Media Marketing, Virtual Communities, Internet Trolls
The purpose of this research is to explore the world of blogging and how it can be used to market and establish a publisher’s brand to the specific audience of current and potential authors and readers. While blogging has been a frequent topic in publishing circles, it has only recently emerged as a crucial marketing strategy that companies utilize to promote, strengthen, and progress their brands in various fields. All through this thesis, I will discuss the issues related to any social media advertising agent, analyze how communities are formed online and the advantage of doing so, the many ways blogging is used by publishers, and the best practices to ensure their blogs are not only sustainable but safe and successful in improving their brand and reputation.
Martinson, Mara K., "Blogging in Publishing: Best Practices for Establishing and Marketing Brands" (2017). Culminating Projects in English. 96.