Culminating Project Title
Date of Award
Culminating Project Type
Geography - Tourism Planning and Development: M.S.
Geography and Planning
School of Public Affairs
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Keywords and Subject Headings
tourism, non-urban, Holdingford, Minnesota, Main Street, business
The advancement of new technology, specific to transportation modes has altered the influence of some “Main Streets;” transitioning from “essential” to “optional” destinations. Thus, the prominence of “Main Streets” in non-urbanized cities, as a point of commerce and facilitator of social activities, has been in a state of flux (Southworth, 2005). Based on William H. Whyte’s research, The Social Life of Small Urban Space (1980), Project for Public Spaces (PPS) has launched a new campaign ‘Streets as Places.’ This program suggests that through design, the/a ‘street’ can exceed the primary function of mobility and be a catalyst for civic engagement. It is less clear whose responsibility it is to lead investments along the street, as these spaces are potentially utilized by tourists and patrons.
To examine this role, additional research was conducted to understand the perceived value of “Main Street” and the entity responsible for future investments in relation to tourism and aesthetics within the public space. The City of Holdingford served the geographic study area to better understand variations in the perspective of business owner/operators with the community on aesthetic investments along “Main Street.” This research assessed the perceived value of an existing non-urban “Main Street,” as a generator of commerce, specific to tourism by business owners/operators; determined the expectations of community business leaders to support investments within the shared, public spaces; and proposed recommendations towards the future development of “Main Street” as a tourism resource in non-urban communities.
Kiley, Michelle Rose, "Phenomenological Study of Expectations of Business Owner/Operators for Tourism Investments in the City of Holdingford, Minnesota" (2017). Culminating Projects in Geography and Planning. 3.