The purpose of the St. Cloud Metro Area Visitors Profile Study is to better understand visitor's travel experience in the St. Cloud Metro area and to profile visitors based on their characteristics. The findings of this project will assist with destination planning, marketing and offer a better destination experience for those who visit the St. Cloud Metro area in the future.

This project is a collaboration with St. Cloud City Hall, St. Cloud Area Convention and Visitor Bureau, Retired and Senior Volunteer Program (RSVP), St. Cloud State University School of Public Affairs, St. Cloud State University Geography & Planning Department, and St. Cloud State University Hospitality and Tourism Program.