Date of Award
12-2025
Culminating Project Type
Starred Paper
Styleguide
apa
Degree Name
Information Assurance: M.S.
Department
Information Assurance and Information Systems
College
Herberger School of Business
First Advisor
Changsoo Sohn
Second Advisor
Jieyu Wang
Third Advisor
Mark Schmidt
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Keywords and Subject Headings
E-commerce, Privacy concerns, Consumer trust, Purchase intention, Data breaches, CFIP (Concern for Information Privacy)
Abstract
Nowadays, consumers are increasingly choosing online shopping over traditional retail stores, and even physical stores now offer apps or websites for purchasing. However, this all comes down to one particular tenet: that consumers must provide personal and payment information. While such an exchange allows for convenience, it puts users at risk regarding data misuse and data breaches on e-commerce platforms. This research explores how privacy concerns impact consumer trust and purchase intention when trust is the main link between information risk and consumer behavior. The study adopts a qualitative research approach by analyzing a literature review approach to explore privacy concerns on various layers, based on the CFIP model, while also examining trust as a mediating factor in consumer behavior, and proposes actionable strategies to enhance consumer confidence in e-commerce platforms, including consent prompts, auditable data sharing, and so on.
Recommended Citation
BAI, JINGYI, "Investigating the Impact of Data Privacy Concerns on Online Shopping Behavior and Trust in E-commerce" (2025). Culminating Projects in Information Assurance. 153.
https://repository.stcloudstate.edu/msia_etds/153
